Mixer comes to an end: Microsoft teams up with Facebook to close Mixer, grow Project xCloud

Source: Matt Brown / Windows Central

Since hitting the mainstream with its conquering of i of the biggest streamers of all fourth dimension, the question mark over the Mixer's viability has been a persistent outcome.

Mixer has grown since its early on days as Beam.pro, but information technology hasn't seen the types of audiences that typically allow people to become career streamers. Frustration with the platform has led many ex-partners to motility to other services in recent months for more exposure, whether information technology's Twitch, YouTube, or indeed, Facebook Gaming, which brings us to today's topic.

Related: Microsoft is closing Mixer — what went wrong?

Today, Microsoft revealed that it is beginning the process to dusk Mixer, planning to "close the operations side of Mixer," and support creators into choosing new platforms.

From the beginning, Mixer has been well-nigh creating the well-nigh engaging and interactive livestreaming experience. We fix out to help streamers build peachy communities based on deep engagement with their audience. You all have been amazing throughout this journey – the Mixer community has set the manufacture's bar for welcoming and inclusive communities, and you lot should be proud of what you have achieved together.

Ultimately, the success of Partners and streamers on Mixer is dependent on our ability to scale the platform for them as quickly and broadly as possible. It became articulate that the fourth dimension needed to grow our own livestreaming community to scale was out of measure out with the vision and experiences that Microsoft and Xbox want to deliver for gamers now, so we've decided to close the operations side of Mixer and help the community transition to a new platform.

Source: Facebook Gaming

Microsoft is teaming upwards with Facebook Gaming to provide a "span" and direct partnership for all of Mixer's existing partnered streamers. As far as nosotros know, it'southward simply Facebook Gaming offering a direct artery for partnerships correct at present. Microsoft expanded, detailing how it intends to assist migrate the Mixer community, and offer a new home for streamers who choose to bound across to Facebook instead of other platforms.

Start today, Facebook Gaming will make it easy for anyone in the Mixer community to join if they choose to exercise so. We volition piece of work to transition the Mixer community over the next few weeks. Starting on July 22, all Mixer sites and apps will redirect users to Facebook Gaming.

Transitioning the Mixer community is a fundamental part of a broader effort that Xbox and Facebook Gaming are embarking on, bringing new experiences and opportunities to Facebook where every calendar month more than 700 million people play a game, watch a gaming video or interact in a gaming Grouping.

The news came every bit a scrap of a shock to me personally, peculiarly as someone who began streaming on Beam.pro for Windows Primal back when all of this came about. However, the writing was ultimately on the wall when Mixer failed to grow during a period when literally everybody was indoors. Many of Mixer's competitors saw triple-digit growth, while Mixer simply saw 0.ii percent. The deadening pace of updates likely didn't help either, as many of Mixer's unique platform strengths got copied rapidly by its competitors, who and so iterated more apace to bring benefits for those investing in the platform.

Projection xCloud meets Facebook Gaming

Source: Matt Brown / Windows Primal

Facebook isn't exactly the friendliest visitor, embroiled in what feels like near-weekly controversies. Even when you condone its inaction over false news and the spread of weird conspiracy theories across its platform, it's non something typically talked about in the wider core gaming community, despite its massive size. Indeed, Facebook is a platform with billions of users, which by far outstrips the kind of reach Mixer would likely always be able to achieve, even if they baked it directly into Windows itself. It'due south with that in heed then, that we come up to Microsoft's other annunciation, that it will be partnering up with Facebook to bring Project xCloud to the platform.

Key to this vision is our Projection xCloud applied science, which we see delivering games to all kinds of screens and windows in your life, including those on Facebook. Gaming is already part of our social fabric, and Project xCloud can take you from discussing a new game – whether it'southward a funny in-game moment posted by a friend, an ad, or an ongoing stream – direct to playing information technology. In the future, through the ability of Xbox Live and Projection xCloud, nosotros come across there being merely one click between "I'thousand watching" and "I'thousand playing."

There are no hard details near exactly what they will be doing, but I imagine it will be similar to scenarios posited previously by Google Stadia, such as moving straight from a game stream on YouTube to playing it on Stadia, for case.

Facebook'southward massive platform size will give the Xbox developer environment more endpoints than PC and Xbox could practice by itself, which could help Projection xCloud to truly explode if positioned properly. We'll have to wait and come across how that plays out.

Goodbye adieu Mixer

Source: Windows Central

Nosotros grew a nice piffling channel over there, and I but desire to thank and shoutout all the amazing partners and Mixer community members and staff who made streaming there unique and fun. The smaller audience certainly made it difficult to turn streaming into a career over there, merely Mixer at least attempted to offer an oasis in a desert of toxicity that generally plagues online video game conversations, with investments in things like its AI moderator organisation.

The partnership with Facebook Gaming volition undoubtedly be a boost for Project xCloud, but for the Mixer customs, information technology remains to be seen whether Facebook tin actually offering the kind of close-knit customs that Mixer one time fostered. I made far more friends on Mixer than I ever did streaming on other platforms, with viewers and streamers who were more often than not awesome people (y'all know who you are).

If you've enjoyed our streams on Mixer, know that we'll continue streaming the Windows Central Podcast over on our main YouTube aqueduct, and streaming games over on our separate Windows Central Gaming YouTube aqueduct here.

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Source: https://www.windowscentral.com/bye-bye-mixer

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