More detail on WP7 Web Marketplace [Updated]

WP7 Web Marketplace

Todd Brix, the overseer of the Marketplace, simply posted an article on the Windows Squad Blog which goes into more depth about the web version of the Windows Telephone Marketplace. This was appear yesterday, which we relayed.

The new version of the Marketplace available on the spider web volition launch later this twelvemonth along with Mango. This volition, as mentioned in the previous post, bring a new platform to developers that volition automatically provide them with more reach to customers without requiring the programmer to practise (or change) a affair -- it'due south all backend as expected.

There will be more than placements for featured apps that will bring more noticeability and reach, ensuring developers receive more potential conversions while their app is in the spotlight. Users who browse the web version will be able to share apps and games via social media and email to contacts and friends.

Bing visual search volition exist re-configured too. Whatever stop-user searching for apps and games volition now be linked straight to the web Marketplace on their PC, ready to download and install. Your Live ID volition be integrated so you wont have to activate a separate payment gateway in gild to make a buy. Just click and go using carte details on your account. Applications and games will be downloaded over-the-air via SMS or email.

It will besides be a huge plus for anyone using a Mac who doesn't accept admission to the Zune software. Oh, and information technology looks gorgeous, thank you lot Metro UI.

Update: Nosotros've been contacted by Microsoft for a description on how the Spider web Marketplace would operate, ideally:

Regarding how apps are pushed to the phone OTA, we expect the vast majority of customers to install apps to the phone from Web Market place in a single step, using our notification service. SMS would only be used the starting time time if the notification service is not already turned on. This means that customers get the app on their telephone with no boosted steps - - no links or added engagement on the phone. In that location is an alternating scenario whereby customers tin choose to ship themselves an email with a link as nosotros discussed, only practically speaking, nosotros expect most people to simply allow the app install in the background.

Source: Windows Squad Web log Cheers goes out to Jay for the tip!

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